HISPANIC HERITAGE MONTH CAMPAIGN “SOMOS RAM” | RAM TRUCKS

SENIOR ART DIRECTOR

In this Hispanic Heritage Month social campaign the team created three videos with the help of Mando Rayo as our host. In this series we follow and hear the stories of three industry trailblazers and locals to Austin, Texas.

Mando Rayo is a native Texan and cultural storyteller who has established himself as a pillar in his community. His impressive resume includes many titles: Taco Journalist, James Beard Award nominee, executive producer, television and podcast host, author and more. His work has been featured on Bon Appetite Magazine, The Food Network, NPR, The New York Times and SXSW.

Luis Angulo (Uloang) is a muralist who emigrated from Venezuela to the United States at age 13. Now, over 20 years later, he explores his identity through his street art. Luis is also the owner of Something Cool Studios, an artist collective in East Austin that encourages local creators to connect with their community.

Edgar Rico is the chef and owner of Nixta Taqueria in Austin, Texas. He was recently honored with the 2022 James Beard Award for Emerging Chef. Rico learned the process of nixtamalization from his relatives in Mexico and incorporates this tradition into his otherwise non-traditional dishes, like duck fat carnitas.

Vanessa Del Fierro is the founder of Las Coronelas, an All-Female Mariachi Band that tours and performs across the country. The artists are celebrated for bringing strong, female voices to the traditionally male-dominated world of Mariachi music.


CD: TYLER SMITH

AD: CHARLOTTE MASTERS

COPY: MAGGIE PENZA