NASOMATTO fRAGRANCES – baraonda

PROBLEM: Create a campaign for a new product without any definition of the product's scent or ingredients.

SOLUTION: We created a campaign that explains how smells reflect simple moments in life while being present in the now.  A twist on intimacy, taking a surrealistic approach when highlighting the sensory experience of scent. Nasomatto makes you think. Not giving the consumer the exact knowledge of the ingredients causes “the result of a quest to evoke the powerful and mighty whispers of an olfactory stirring, which magically rejoins the whole and nothing.”


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BILLBOARD


NASOMATTO "BARAONDA" PRODUCT SITE LAUNCH


AD'S IN ENVIRONMENTS


INITIAL SKETCHES AND MOCKUPS

ART DIRECTOR: Charlotte Masters

PHOTOGRAPHERS: Saif Al-Sobaihi & Rachel Hogan