NASOMATTO fRAGRANCES – baraonda
PROBLEM: Create a campaign for a new product without any definition of the product's scent or ingredients.
SOLUTION: We created a campaign that explains how smells reflect simple moments in life while being present in the now. A twist on intimacy, taking a surrealistic approach when highlighting the sensory experience of scent. Nasomatto makes you think. Not giving the consumer the exact knowledge of the ingredients causes “the result of a quest to evoke the powerful and mighty whispers of an olfactory stirring, which magically rejoins the whole and nothing.”
NASOMATTO "BARAONDA" PRODUCT SITE LAUNCH
AD'S IN ENVIRONMENTS
INITIAL SKETCHES AND MOCKUPS
ART DIRECTOR: Charlotte Masters
PHOTOGRAPHERS: Saif Al-Sobaihi & Rachel Hogan