Ebay – "It's Okay To be Odd"
PROBLEM: eBay annoys most millennials. We wanted to help the brand reach this younger audience and convince them Ebay is in fact a good place to shop for those unconventional gifts that might appeal to them.
SOLUTION: Create a character who can get past the defenses of this media-savvy audience and let him pitch eBay in videos that lampoon culture, with nods to '80s car commercials, B.S. product infomercials, and meme culture.
ART DIRECTOR / COPYWRITER: Charlotte Masters
PHOTOGRAPHER / VIDEO: Saif Al-Sobaihi
TALENT: Moe Al-Sobaihi