CHARMIN – "The DOWN UNDER DEBATE: BUNCHers VS. FOLDers"
PROBLEM: When it comes to toilet paper, the real question isn't that one about “over or under?” When asked if people bunch or fold their toilet paper, that is the question that can start a rowdy convo about whose wipe technique is superior. The real question is “bunch or fold?”
SOLUTION: Charmin takes their ethos on the topic of TP and calls together citizen everywhere to end the "debate down under."
ART DIRECTORS: Katie McElearney, Charlotte Masters
COPYWRITER: Mason Douglass