PROBLEM - Crocs are the the quirkiest of shoes but not celebrated for their weirdness. They get a bad rap for being different, so younger people don't want to buy and wear them.
INSIGHT - Creative digital natives are always striving to be different and enjoy jumping on board of millennial community movements that embrace the quirk of things.
SOLUTION - Create 3 branded content short films for Crocs to show the quirkiest of characters rocking out what makes them unique.
Director - Charlotte Masters & Katie McElearney
Director of Photography - Emily Galvin
Art Director - Charlotte Masters & Katie McElarney
Camera - Alex Dubois