2017 Future Lions Shortlist
PROBLEM: 2 to 3 million cases of skin cancer occur globally each year. By encouraging the use of sunscreen through the innovation of the sunscreen bottle this number could be reduced drastically.
SOLUTION: Put a UV lens in the Sunscreen bottle itself, showing us exactly when and where our skin is most vulnerable, so we can reapply before any damage is caused.
Art Director: Charlotte Masters, Katie McElearney Copywriter: Mason Douglass
Film: Alex Dubois Gaffing: Gavin Chin Product Design: Eric Primo