TOMS – "KIDS2KIDS"

PROBLEM: Today, the educational experience is inaccessible to 75 million children of primary-school age. 

SOLUTION: The image of a combination lock, widely associated with school years, is a useful metaphor that helps us tell the client's story of how underprivileged kids can gain access to education. 

ART DIRECTOR / VIDEO EDITIOR: Charlotte Masters

ART DIRECTOR / PRODUCT DESIGNER: Hien Le

ART DIRECTORS / COPYWRITERS: Emma Ledgerwood, Ryan Morrissey