TOMS – "KIDS2KIDS"
PROBLEM: Today, the educational experience is inaccessible to 75 million children of primary-school age.
SOLUTION: The image of a combination lock, widely associated with school years, is a useful metaphor that helps us tell the client's story of how underprivileged kids can gain access to education.
ART DIRECTOR / VIDEO EDITIOR: Charlotte Masters
ART DIRECTOR / PRODUCT DESIGNER: Hien Le
ART DIRECTORS / COPYWRITERS: Emma Ledgerwood, Ryan Morrissey