e.l.f. Cosmetics - featuring Meghan Trainor

Destination: e.l.f. Cloud Skin—and our pilot? None other than Meghan Trainor.
For this 360° campaign, we set out to introduce e.l.f.’s latest product, the Halo Glow Powder Filter, a star product in the exclusive Meghan Trainor bundle. Through a dynamic mix of campaign videos and photography, we brought the glow to life across e.l.f.’s website, social platforms, and pre-roll ads.

Agency:
SHADOW
Associate Creative Director:
Charlotte Masters
 







CREDITS:
CREATIVE: SHADOW
CASTING: SHADOW
SCRIPT: SHADOW
PRODUCTION: SHADOW and @huffmancreative
DIRECTOR: @jakewil
DP: @federico.tamburini
PHOTOGRAPHY: @jimmymarble 
PRODUCTION DESIGN: @fried_zackini
STYLIST: @allison.cartagena
HAIR: @dimitrishair
MAKEUP: alisonc.mua
EDITORIAL: @digitalsword_
VFX, GFX & COLOR: @colbycoated and @digitalsword_
SOUND: @huffmancreative

EMAIL






VISUAL ARTIST
NYC, NYC
ART DIRECTOR