e.l.f. Cosmetics - featuring Meghan Trainor

Destination: e.l.f. Cloud Skin—and our pilot? None other than Meghan Trainor.
For this 360° campaign, we set out to introduce e.l.f.’s latest product, the Halo Glow Powder Filter, a star product in the exclusive Meghan Trainor bundle. Through a dynamic mix of campaign videos and photography, we brought the glow to life across e.l.f.’s website, social platforms, and pre-roll ads.

Agency:
SHADOW

Associate Creative Director:
Charlotte Masters

CREDITS:
CREATIVE: SHADOW
CASTING: SHADOW
SCRIPT: SHADOW
PRODUCTION: SHADOW and @huffmancreative
DIRECTOR: @jakewil
DP: @federico.tamburini
PHOTOGRAPHY: @jimmymarble
PRODUCTION DESIGN: @fried_zackini
STYLIST: @allison.cartagena
HAIR: @dimitrishair
MAKEUP: alisonc.mua
EDITORIAL: @digitalsword_
VFX, GFX & COLOR: @colbycoated and @digitalsword_
SOUND: @huffmancreative

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